Allian in 2008-9 The main objectives of the Allian continue with expanding world friendship and the concern for the environment. A low-key life style with concerns for the Earth and all the living things are what the Allian value the most! Allian is short for "alliance" which is what we feel snowboarding is - a band of friends. I started Allian a couple of years ago together with two friends I have known a long time. Allian represents our vision of a global union of riders who want to see snowboarding continually evolve. Allian is countinuing its core commitment to the rider. We do not look at snowboarding as a commodity to be bought and sold. We represent the hope of rifer control over the future of snowboarding. At Allian, snowboarders make all the decisions; our dreams are realized. We strongly believe in the creativity and ingenuity of riders, and that they are the ones who continue push our sport to the next level. There are only a few riders owned and driven companies out there. We are here to make sure that snowboarding will not be run entitely by people who don't love to snowboard. Support Allian and you support snowboarding. -Ingemar Allian for 2007 Allian got stepped up! Together with a wide board line and impressive graphics, the popularity and demands has skyrocketed. More high-level snowboarders ride Allian now than ever while so many girls and first time snowboarders enjoy Allian boards that run fast, and the graphics are cool and fun. We are happy that we are able to come up with yet better boards this year for the world of cool and fun people, snowboarders! Message from Ingemar: Life is a Gamble! When you are snowboarding you are gambling too. If you are lucky you always win. You have the right speed for the gaps and stomp all the landings. It is all in you mind. Go up on the mountain with confidence and gamble! YOU WILL WIN!